word of the day
VERB
Clickbait
Content designed to attract attention and clicks, often through sensationalized or misleading headlines and visuals, with little regard to the actual quality or relevance of the content itself.
The Truth Meter: Yellow
Clickbait can be used for unethical marketing but can also be used to get people’s attention and deliver a promise.
Cutting Through the Noise of Marketing Jargon.
Building Trust Through Transparency.
The Marketing Truth Meter empowers marketers and consumers with the knowledge and tools for ethical marketing.
Join the Movement for Ethical Marketing!What We Do?
Key benefits for different audiences
consumers
Make informed decisions
businesses
build trust and brand reputation
marketers
uphold high standards and advance careers